What started as an unexpected stress reliever has grown into one of the most joyful family experiences in the country. Sloomoo Institute, the world’s #1 interactive slime experience, isn’t just a place to play, it is a full-body, multi-sensory adventure designed to help kids (and parents) reconnect with joy.
Best friends Karen Robinovitz and Sara Schiller discovered slime during difficult moments in their adult lives and were surprised by how calming and mood-boosting it felt. “What began as a small, personal escape quickly sparked their need to bring JOY to everyone - kids and kids-at-heart,” they shared. That idea turned into Sloomoo Institute, which opened its first location in New York City in 2019.
Fast forward to today, and Sloomoo has become a nationwide sensation with seven brick-and-mortar locations, millions of visitors, and a massive online following for its #satisfying content. Inside each location, guests are invited to fully unplug and dive into hands-on play. This is not a “look but don’t touch” experience - quite the opposite!
At Sloomoo, kids and parents can explore endless textures of scented slime, walk on slime, slingshot slime across the room, dance in a day-glow blacklight cove, soothe their brains with ASMR sounds, and even design their own slime creations. The DIY Bar alone offers over four million possible combinations, using eight slime textures, 40 colors, 60 scents, and more than 120 charms. It’s sensory play on a whole new level.
What truly sets Sloomoo apart from other interactive play spaces is how immersive it feels. “Guests bring Sloomoo to life,” the founders explain. “More than a photo moment, every aspect of Sloomoo invites visitors to touch, smell, listen, and drink in mesmerizing visuals.” It’s intentionally designed to encourage people to put their phones down and engage, with the space and with each other.
Behind the scenes, Sloomoo’s team makes hundreds of gallons of handmade slime every day, creating experiences families simply can’t replicate at home. From smearing slime on walls to basking in ASMR sound baths and exploring scent journeys (yes, there’s a wall of 3D amorphic flowers , each emanating a scent that ranges from cookies and cotton candy to lychee and lavender), every detail is designed to awaken creativity and calm the mind.
Inclusivity is also core to the Sloomoo mission. The brand offers monthly sensory hours, held the third Thursday of every month (10 am-11 am), where sound levels are lowered and ticket availability is limited to support neurodivergent guests. Sloomoo has also pledged to build a 10% neurodiverse workforce, helping address the staggering statistic that 86% of people diagnosed with Autism are unemployed nationwide.
So what do families take away after a visit? According to Sloomoo, the goal is simple: deliver joy. “Hands-on play ignites neurogenesis, stress relief, and mental wellness,” they explain. Slime, they say, is more than a toy, it’s a conduit to connection.
Parents agree. One reaction the team hears again and again? “I needed this more than my kids did.” And honestly, that might be the most satisfying part of all.
